Friday, 20 June 2014

Top personal injury consortium paying Google £8m a year

Twambley: “It’s a last man standing scenario.”
njuryLawyers4u, the leading law firm marketing consortium, is paying Google £8m a year, it has emerged.

Andrew Twambley, director of InjuryLawyers4U and managing partner of Amelans, said the consortium was spending £3m on Google four years ago and 10 years ago “probably about £3”.

He said Google was the biggest player in digital marketing “by a long way” and in a “monopoly” position.

Mr Twambley said that for the last four years the consortium had been spending more on digital advertising than TV and the proportion spent on digital had reached 60%.

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